Studio Case
Redesigning the onboarding experience for a fintech app
Role
Lead Product Designer
Duration
12 Weeks
Type
Mobile App
Team
4 People
Tools
Figma, Maze
Overview
A fintech app that felt intimidating to first-time users
The product had strong retention among power users but lost newcomers in the first session. Our goal was to rebuild the onboarding flow so a first-time user could reach their first meaningful action in under a minute.
120%
Increase in task completion
3.2s
Average time to first action
48
Usability tests run
4.8/5
Post-launch satisfaction
Research
Where were new users getting stuck?
We ran interviews and analysed drop-off funnels to understand the moments of friction. Replace this with your findings, the methods you used, and the key insight that shaped the direction.
Ideation
Exploring flows before committing to one
We sketched several onboarding models and pressure-tested them against real constraints. Replace this with the concepts you explored and why you chose the final direction.
Testing
Validating the flow with real users
We ran moderated usability sessions and iterated between rounds. Replace this with what you tested, what broke, and how the design responded.
Final Product
A calmer, faster first session
The redesigned onboarding guides users to their first action with fewer steps and clearer language. Replace this with the final outcome and the impact it delivered.
Guided Setup
Progressive steps that never overwhelm
Each step asks for one thing at a time, with clear progress. Swap in a screenshot or short clip of the feature.
Smart Defaults
Sensible choices selected for the user
We pre-fill safe defaults so users can move fast and adjust later. Replace this media with your own asset.
First Action
A clear path to the first win
The flow ends on a meaningful action rather than an empty dashboard. Replace this media with your own asset.
What the team said
“The new onboarding completely changed how confident our users feel on day one.”
Alex Rivera
Product Manager
“Clean handoff, thoughtful decisions, and a measurable jump in activation.”
Jordan Lee
Engineering Lead
“A rare mix of craft and rigor. The research clearly drove the design.”
Sam Patel
Design Director