SCADpro × UBS Switzerland
Making Wealth Management Easier to Navigate
Research Lead · 2025
THE CHALLENGE
How might UBS evolve its digital experience for changing user expectations without losing the trust and credibility built over time?
MY ROLE
UX Research Lead on a 15-person SCADpro team. Lacoste, France · 8 weeks.
THE IMPACT
35%
Onboarding
25%
Retention
84%
Time on Site
RESEARCH
Grounding the Vision in Research
70
Total Responses
40
Interviews
30
Surveys
Research helped us stay intentional about who we were designing for.
Continue to Development ↓
DEVELOPMENT
Turning Insights Into Direction
Feels Static
The digital experience hadn’t kept pace with changing user expectations.
Built for Today
The design language reflected present needs, not what’s ahead.
Trust at Stake
Any change had to preserve UBS’s credibility and legacy.
Modernize
Feel more dynamic and responsive.
Stay Credible
Preserve the trust built over decades.
Look Ahead
Reflect where user expectations are heading.
Continue to Testing ↓
TESTING
Validating With Real Users
BEFORE
72
Baseline usability score
→
AFTER
85
Usability score after testing
The concept felt ambitious yet credible.
Continue to Final Product ↓
FINAL PRODUCT
What Shipped.
A future-facing vision for UBS.com, shaped by research and validated through user testing.
The concept felt ambitious yet credible — grounded in trust, built for what’s next.
It marked a defining moment leading research in a high-stakes, client-facing collaboration.
UNDER NDA
Because this project is under NDA, I can only share a limited view here. I’d be happy to walk through my role, thinking, and learnings in an interview setting.